BEAU LOTTO

Beau Lotto

Beau Lotto is a world-renowned neuroscientist who specializes in the biology and psychology of perception. Originally from Seattle, WA, he has lived in the United Kingdom for over twenty years and currently resides in Oxford. He received his BA from UC Berkeley, his PhD from the University of Edinburgh Medical School, and was a fellow at Duke University. Lotto currently serves as a professor of Neuroscience at University College London, and founder of Lottolab. The Lab recently finished a two-year residency at London’s Science Museum, where it created a new paradigm of engaging small and large audiences with ways of thinking about science, design and culture.

 

BOOK TITLES IN COLLABORATION WITH IDEA ARCHITECTS

  • Deviate: The Science of Seeing Differently

DEVIATE: THE SCIENCE OF SEEING DIFFERENTLY

 

Beau Lotto, a world-renowned neuroscientist, entrepreneur, and twotime TED speaker, shows us that understanding how we perceive the world will open up our ability to create and innovate. Lotto answers the millennia-old question of whether humans see reality or not.

We don’t. This fundamental revelation shows that everything we know is filtered by context and by each individual’s past experiences. Through case studies, history, and cutting-edge science, DEVIATE shows us how understanding perception can allow us to change our brains, unshackle ourselves from the past, and unleash creativity, growth, and inspiration.

Deviate book cover

PRESS FEATURES & REVIEWS

The Huffington Post link
TED link
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“I work with a lot of people from designers to molecular biologist, dancers to school teachers. And for me when it works best is when people come together over a concept about which they share tremendous passion for doing something that has little to do with them and everything to do with what they have to say – and how they say it. Doug is the personification of collaboration … which results ultimately in friendship. I might have had a story to tell. But I needed Doug to get that story onto paper in a way that I simply couldn’t have done otherwise.”

“I might have had a story to tell. But I needed Doug to get that story onto paper in a way that I simply couldn’t have done otherwise.”

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