Frans de Waal
“In the early spring of 2002, I received an email from Doug Abrams. He felt something more could be done with my research on primates by focusing it on the eternal question of human nature.
I found Doug a very stimulating and well-informed collaborator, who gently nudged me in a direction that he knew would fly best with publishers. He also showed me how a serious proposal is put together. The end product was something much more substantial than I had anticipated: very professional and appealing.
"Our book proposal took the publishing world by storm. I was on the phone with many large publishing houses before the auction. I heard from many editors what a great and well thought-out proposal it was, and the final bid was of a magnitude that blew me away: many times larger than the largest sum I had ever had before. This occurred about eight months after Doug's first email to me.
"It is fair to say that even though by now this book seems a logical one to write, a proposal to this effect would not have been put together without Doug's sparking of the idea and helping me put it on paper. I found dealing with him constructive in every way, and am convinced that he and Idea Architects have a great future."